Nestled in the heart of Rimini, Borgo San Giuliano is a charming neighborhood with a rich history dating back to around the year 1000. Originally a fishermen’s quarter, this picturesque area has evolved into a vibrant cultural hub, renowned for its stunning murals and lively festivals.
The tradition of mural painting in Borgo San Giuliano began as a response to a proposed demolition in 1979. The local community rallied to preserve their heritage, organizing the first Festa de’ Borg to celebrate and promote their unique identity. This event marked the beginning of a beautiful tradition that continues to thrive today.
The Evolution of Borgo San Giuliano’s Murals
The murals of Borgo San Giuliano are a testament to the neighborhood’s rich history and cultural heritage. Initially, artists were invited to paint iconic local figures on the walls of the houses. Over the years, these murals have evolved to depict scenes of daily life, trades, and local traditions, creating a living canvas that tells the story of the Borgo from the 1900s to the present day.
In 1994, the festival paid tribute to the legendary director Federico Fellini who had passed away that same year. Artists created murals inspired by his works, featuring the colorful local characters that had graced his films. This tribute has become a lasting homage to the maestro, adding a cinematic touch to the neighborhood’s artistic landscape.
While some of the earliest murals have been lost to time, many can still be seen or found in vintage photos, offering a glimpse into the Borgo’s artistic journey.
Music and Memory: The Bufalo Bill Project
In 2026, Borgo San Giuliano became the stage for a unique musical project celebrating the 50th anniversary of Francesco De Gregori’s celebrated song, Bufalo Bill. The Collettivo Frontera in collaboration with the Società de’ Borg created a new music video for the song, filmed in the heart of the Borgo on via Marecchia.
The project not only honors De Gregori’s timeless piece but also revives a historical event: the passage of Buffalo Bill’s caravan through Rimini in 1906. This historical episode serves as a starting point for exploring the theme of the frontier, reimagined through the lens of Borgo San Giuliano’s vibrant culture.
Via Marecchia transformed into an open-air set, with audio and images captured in real-time using smartphones. This approach reflects the Collettivo Frontera’s philosophy of keeping music at the forefront, much like the traditional scarana ritual, where everyone finds their space while listening to others.
The music video features performances by cantautori Andrea Amati and Daniele Maggioli accompanied by musicians from the Collettivo Frontera. The video was premiered on August 5, 2026, during the Esco in scarana event at the Chiostro della Chiesa di San Giuliano and is now available on major digital platforms.
The project is part of the lead-up to the Festa de’ Borg scheduled for September 5 and 6, 2026. This annual celebration brings together music, art, and the unique identity of Borgo San Giuliano, creating a memorable experience for visitors and locals alike.
