Nestled in the heart of Manhattan, Herald Square is renowned for the Empire State Building and its array of chain clothing stores. With Penn Station and Madison Square Garden to the west, the garment district to the north, Koreatown to the east, and NoMad to the south, this bustling area attracts a steady stream of visitors. While it was once known for fast food staples and uninspired delis, Herald Square has undergone a remarkable culinary transformation, becoming a food-and-drink destination that rivals other Manhattan neighborhoods.
From innovative Asian kitchens to cozy Irish pubs and an award-winning cookie that’s worth the wait, the area’s dining scene has expanded significantly. Whether you’re a local or just passing through, these are the spots you won’t want to miss on your next visit to Herald Square.
Asian Culinary Delights
The Asian culinary scene in Herald Square is thriving, offering a diverse range of flavors and dining experiences. Somssifrom the team behind Atoboy and Atomixhas reinvented the classic bistro with a modern twist. This restaurant is a must-visit for those seeking a unique and memorable dining experience.
For a taste of Korean cuisinehead to Mejua Michelin-starred restaurant that offers an exquisite dining experience. The restaurant is hosting special watch parties for the Korea national football team during the World Cup 2026making it a great spot to enjoy both delicious food and exciting matches.
Irish Pubs and Comfort Food
If you’re in the mood for some classic Irish fare, Honey Fitz is the place to be. This Irish bar has become a home base for fans of the Cape Verde national football teamthanks to the Irish roots of one of its team members. With extended hours and a lively atmosphere, it’s the perfect spot to catch a game and enjoy a pint.
For those looking for a more casual dining experience, Bohemian Hall & Beer Garden in Queens is a great option. This massive beer garden plans to screen every single game of the World Cup 2026pairing well with its brews, pierogi, giant pretzels, and schnitzels. It’s a fantastic spot to enjoy the games with friends and family.
Sweet Treats and Unique Experiences
No visit to Herald Square would be complete without indulging in some sweet treats. Golden Hofa Korean restaurant and bar, is teaming up with Korean rice wine brand Hana Makgeolli to host a viewing party for the Korea versus Mexico game. The $20 ticket comes with a raffle for prizes during halftime and one cocktail special, making it a unique and exciting experience.
For those with a sweet tooth, be sure to try the award-winning cookie at one of the local bakeries. This delicious treat is worth the wait and the perfect way to end a day of exploring Herald Square’s culinary scene.
