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In the wake of the devastating Eaton fire, Altadena is slowly but surely finding its footing again. The fire, which swept through the area on January 7, left a significant mark on the community, displacing thousands and destroying numerous businesses. However, amidst the ashes, a resilient spirit is emerging as local establishments begin to reopen their doors, eager to welcome back customers and restore a sense of normalcy.
Local businesses take the lead in recovery
One of the first to reopen was Good Neighbor Bar, a chic watering hole that has become a staple in the West Altadena Business District. Bar manager Jesus Gomez expressed the bittersweet nature of reopening, stating, “It’s been a little bit different. We definitely miss our Altadena neighbors.” The bar, which boasts a Brazilian marble bartop and a vibrant selection of spirits, is not just a place to grab a drink; it symbolizes the community’s resilience and determination to rebuild.
Other businesses, like Nancy’s Greek Cafe, are also stepping up to the plate. Owner Shawn Shakhmalian emphasized the importance of community support, saying, “We need public awareness so people know that ‘Hey, that place is open.’” His cafe, known for its traditional Greek dishes, is not only a business but a gathering place for those who have lost so much. “It was more sentimental and passion and feeling for the community,” he added, highlighting the emotional connection that local establishments have with their patrons.
Community initiatives to support local recovery
As businesses reopen, community leaders are working tirelessly to promote local shopping and support. Judy Matthews, president of the Altadena Chamber of Commerce, is spearheading initiatives to encourage residents from neighboring areas to visit Altadena. “It takes a village to make the result happen, and we are that village,” Matthews stated, emphasizing the collaborative effort needed to revitalize the local economy.
Efforts like the “Shop Local in Altadena” initiative aim to attract customers back to the area, which has seen a significant decline in foot traffic due to the fire’s aftermath. With many former residents displaced, the challenge remains to draw in new customers while rekindling connections with those who once frequented these businesses.
Support for displaced residents and businesses
Immediate relief is available for businesses struggling due to the wildfire, with grants ranging from $2,000 to $25,000 offered through the LA Region Small Business and Worker Relief Funds. This financial assistance is crucial for many local owners who are trying to recover from the losses incurred during the disaster.
As the community rallies together, the spirit of Altadena shines through. From the textured black walls of Good Neighbor Bar, crafted from found furniture, to the heartfelt stories of business owners like Shakhmalian, the narrative of recovery is one of hope and resilience. The path to rebuilding is long, but with each reopening, Altadena is taking significant steps toward restoring its vibrant community.