The allure of travel remains strong among Europeans, despite economic pressures, geopolitical tensions, and climate-related challenges. According to the European Travel Commission’s (ETC) latest Monitoring Sentiment for Intra-European Travel (Wave 25), a remarkable 81% of Europeans intend to embark on a trip between June and November 2026. This marks a notable increase of four percentage points compared to the same period last year.
Travel intentions have surged across nearly all age groups, peaking among those aged 45–54 at 86%. The preference for regional travel remains steadfast, with almost two-thirds (64%) of Europeans planning trips within Europe. Moreover, over half (55%) of respondents are eager to take two or more holidays in the next six months.
Southern Europe Leads, but Hidden Gems Gain Appeal
Southern and Mediterranean Europe continues to captivate European travelers, attracting 61% of intended visitors, a four percentage point increase from the previous year. The top destinations include Spain (14%), Italy (12%), France (8%), and Greece (7%), renowned for their sun-and-beach holidays, as well as rich cultural and city experiences.
However, travelers are increasingly seeking diverse experiences. While interest in major tourist destinations has risen slightly to 48%, a majority (52%) prefer lesser-known or off-the-beaten-path locations. Avoiding crowded destinations is a priority for 11% of respondents, with 9% citing overcrowding as a primary concern. This shift suggests that while established destinations maintain their appeal, travelers are exploring new ways to experience them, whether by venturing beyond the main attractions or discovering hidden gems.
Safety, Affordability, and Geopolitics Shape Travel Choices
Safety remains the top consideration for 20% of travelers, followed by pleasant weather (15%) and attractive deals (14%). Financial considerations are also paramount, with rising trip costs (22%) and personal finances (17%) being the biggest concerns.
Geopolitical developments are increasingly influencing travel decisions. Concerns linked to the conflict in the Middle East have doubled from 7% to 14%, while 11% of Europeans remain worried about the war in Ukraine. Despite higher fuel prices, air travel remains the preferred mode of transport for 53% of travelers.
Climate Considerations Reshape Travel Plans
Climate factors are becoming integral to travel planning, with 76% of Europeans acknowledging their influence. Among those adapting their plans, 16% actively seek destinations with milder temperatures, while 15% avoid areas prone to extreme heat or check weather forecasts before booking. Looking ahead, two-thirds of Europeans would modify their travel plans in response to climate-related disruptions or official safety advisories, underscoring the growing importance of climate resilience in destination choice.
Summer Dominates, but Early Season Gains Traction
Summer continues to be the peak travel season, with 86% of Europeans planning trips between June and September. Early summer is gaining popularity, with demand for June travel rising by three percentage points year-on-year.
Despite concerns over travel costs, spending intentions remain stable. The most common budget range is €1,500–€2,500, cited by 29% of respondents. Accommodation, food and beverages, and activities are expected to account for the largest share of travel spending.
Commenting on the findings, Miguel Sanz, President of the European Travel Commission, noted: “Europeans continue to place a high value on travel, even as the global environment becomes more complex. Rather than travelling less, they are travelling more thoughtfully – carefully weighing safety, affordability and climate considerations when deciding where and how to travel.”
This presents an opportunity for destinations to diversify their offerings, encourage visitors to explore more widely and year-round, and create seamless, high-quality experiences that respond to changing traveler expectations.
