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As winter approaches, ski enthusiasts often confront a significant dilemma: should they book a trip during the festive New Year’s Eve or embrace the lively atmosphere of Carnival? Traditionally, New Year’s has been perceived as the pricier option, while Carnival has offered a more budget-friendly alternative. However, a recent analysis by Altroconsumo reveals shifting dynamics in ski trip costs in 2026, providing insights that may surprise both novice and experienced snow lovers.
This year, the financial landscape surrounding winter getaways appears to be changing. The study indicates that prices for ski vacations during New Year’s, which typically rise, are now decreasing in numerous popular Italian ski destinations. This trend is particularly noteworthy given the upcoming Winter Olympics in Milan-Cortina, which is unexpectedly influencing the market.
Skiing during New Year’s: a cost-effective surprise
Contrary to expectations, 2026 is emerging as a year of affordability for those considering a ski trip over New Year’s. The analysis shows that in seven out of nine ski locations, overall costs have declined compared to the previous year. For example, in Livigno, prices have dropped by nearly 30%, while Cortina d’Ampezzo has seen reductions exceeding 20%. Bormio is also experiencing a 17% decrease, enhancing the appeal of a winter escape.
The total expenditure for a couple can range from approximately €1,600 to nearly €4,000. Notably, Tarvisio emerges as the most economical option, with an overall cost of €1,594. In contrast, Madonna di Campiglio stands out as the most expensive choice, with costs nearing €3,950, primarily due to rising accommodation prices.
Breaking down the costs
Cortina d’Ampezzo, while still among the higher-priced destinations at €3,713, reflects a decrease in costs compared to 2025. Mid-range options like Bormio, Vigo di Fassa, Champoluc, and Courmayeur present varied pricing experiences. Overall, average spending during New Year’s has decreased by 6% compared to last year. This reduction is significant, considering that lodging typically accounts for roughly 75% of total trip expenses, with ski passes comprising about 20% and transportation covering the remainder.
Carnevale: rising prices amidst demand
In sharp contrast to the positive trends for New Year’s, prices for ski trips during the Carnival week (February 28 – March 7, 2026) are increasing. The combination of heightened demand and the anticipation surrounding the Winter Olympics is propelling costs upward. Expenses vary significantly, from €1,459 in Tarvisio to an astonishing €4,685 in Cortina d’Ampezzo.
A notable example is Cortina, where accommodation prices have surged by 159% over the past year, making it more expensive than New Year’s—a rare occurrence driven by the Olympics, which has concentrated bookings during this period. Other locations such as Pila, Livigno, and Courmayeur are also experiencing double-digit price hikes, while Bormio remains stable and Madonna di Campiglio has seen a slight decrease.
Cost comparison insights
Despite the rising trends, Carnival continues to be the more economical choice during high season. On average, travelers can expect to spend 37% less during Carnival compared to New Year’s, and this figure rises to 44% when excluding Cortina from the calculation. The primary factor driving this difference is accommodation, which sees an average decline of 46% between the two periods. However, travelers should exercise caution; not all bed and breakfast options are less expensive than hotels, as certain areas may reflect the opposite trend, necessitating thorough comparisons.