Argomenti trattati
The small town of Rotonda, situated in the picturesque Pollino National Park, has been designated as the Capitale Rurale Italiana for 2025. This recognition follows a comprehensive voting process involving users from various online platforms. Rotonda succeeds Pescasseroli, the previous titleholder, and is set to highlight its rich heritage and commitment to sustainable tourism.
This initiative, led by Feries, aims to showcase towns with populations below 15,000 that celebrate their local traditions, cultural roots, and agricultural practices. Rotonda’s selection underscores its vibrant community, cultural legacy, and dedication to environmental preservation.
Why Rotonda stands out
Located in the stunning Mercure Valley, Rotonda exemplifies the harmony between history and nature. The town’s rich cultural fabric is evident in its gastronomy, community engagement, and responsible hospitality practices. Voters recognized Rotonda for its representation of authentic rural life in Italy, emphasizing its natural beauty and culinary offerings.
A community-driven approach
At the heart of Rotonda are its people. The town, home to just over 3,000 residents, actively promotes local traditions and warmly welcomes visitors. Mayor Rocco Bruno expressed pride in this accolade, stating it reflects not only Rotonda but the entire Pollino region as a model of vibrant and sustainable rurality. The community’s collective efforts have fostered an environment conducive to tourism while safeguarding their cultural identity.
Natural and cultural treasures
Rotonda is encircled by remarkable natural attractions, including the breathtaking Paraturo Waterfall and the ancient beech forest of Cozzo Ferriero, both designated as protected areas showcasing the region’s ecological diversity. The latter received UNESCO World Heritage status in 2017, further emphasizing its importance. Visitors can explore these natural wonders while sampling Rotonda’s agricultural products, particularly the esteemed Melanzana Rossa di Rotonda D.O.P. and the Fagiolo Bianco di Rotonda, both renowned for their quality.
Experiencing Rotonda’s rich offerings
A visit to Rotonda provides an opportunity to savor its culinary delights and witness the authenticity of local traditions. The town hosts vibrant festivals, such as the annual celebration of the Melanzana Rossa, which attracts food enthusiasts from across the region. This event not only promotes local produce but also cultivates community pride and cooperation among residents.
Moreover, as the Capitale Rurale Italiana, Rotonda is poised to gain heightened visibility on a national level, creating new tourism opportunities. This recognition will facilitate the promotion of local events and activities, inviting visitors eager to discover unique, off-the-beaten-path destinations.
The vision for sustainable tourism
The project initiated by Feries aims to enhance the visibility of small towns committed to sustainable practices. Rotonda’s selection as the rural capital for 2025 signifies a commitment to not only tourism but also to preserving cultural and agricultural heritage. Fabrizio Begossi, CEO of Feries, highlighted the significance of community involvement in establishing an authentic hospitality model that prioritizes sustainability and inclusivity.
The award ceremony, attended by Minister of Tourism Daniela Santanchè, underscored the importance of this title. It serves as a reminder of the critical role small towns play in shaping the future of Italy’s tourism landscape. The recognition of Rotonda calls for similar communities to invest in their unique offerings while embracing responsible tourism.
Rotonda’s designation as the Capitale Rurale Italiana for 2025 celebrates its cultural richness, community spirit, and natural beauty. As it embraces this recognition, Rotonda aims to inspire others to cherish their roots and promote sustainable practices that honor the past while paving the way for a promising future.