The Travel Texas Advertising Co-Op opens a gateway for tourism-focused businesses across the state to participate in a shared, high-impact marketing platform at reduced cost. Designed for destinations, hotels, restaurants, attractions and other visitor-related enterprises, the FY27 program aligns state-wide media investment with individual campaign goals, allowing partners to stretch their advertising dollars further.
Eligibility hinges on being a legitimate Texas tourism stakeholder, and the program emphasizes transparency, streamlined contracting, and real-time reporting. Whether you are a seasoned participant or a newcomer, the FY27 cycle offers structured timelines, clear enrollment procedures, and a suite of media options that can be tailored to your target audience.
What the FY27 Advertising Co-Op Provides
The FY27 offerings deck outlines a variety of media channels, from digital display and video to traditional print and out-of-home placements. Each opportunity is vetted by Travel Texas, ensuring that partners receive state-approved inventory at discounted rates. Participants retain full control over creative assets, budget allocation, flight dates, and audience targeting, while benefiting from the agency expertise that coordinates the broader media buy.
Key advantages include:
- Cost savings through pooled buying power
- Access to premium inventory that might be prohibitive for a single buyer
- Dedicated support from Travel Texas staff for campaign planning and performance tracking
- Clear performance metrics delivered via regular reporting
Important Dates and How to Enroll
Prospective partners should mark the following milestones on their calendars:
- FY27 Advertising Co-Op Webinar: 3 November 2026 at 11:00 AM CT – a virtual walkthrough of the entire program, covering media options, pricing tiers, creative specifications, and audience targeting capabilities.
- Enrollment opens: 5 November 2026 at 10:00 AM CT.
- Enrollment closes: 9 July 2027 (asterisked note: selected placements remain available through 31 October 2027 or until contracted impressions are fully delivered).
To join, complete the FY27 Co-Op Advertising Enrollment Form available on the Travel Texas website. After submission, an automated email will summarize your selections for verification. Should any details need adjustment, the Travel Texas team will reach out to confirm before the final contract is issued.
Step-by-Step Registration Process
- Review the FY27 Co-Op Advertising Deck to identify suitable media spots.
- Attend (or watch on demand) the November 3 webinar for clarification on requirements.
- Log into the enrollment portal between November 5 and July 9 to fill out the form.
- Receive a confirmation email and, if needed, discuss any budget or creative questions with Specialist Madeline Phillips.
- Finalize contracts and deliver approved creative assets according to the schedule outlined in your agreement.
Benefits of Participation for Texas Tourism Businesses
The program’s core value proposition rests on leveraging the collective advertising spend of Travel Texas to secure placements that individual entities could not afford alone. Participants enjoy discounted rates without sacrificing market reach, as the campaign can be targeted by geography, demographic, or visitor intent.
Beyond price advantages, the Co-Op supplies expert guidance from a dedicated agency team, which assists with media planning, creative best practices, and performance analysis. Reports are delivered in a clear format, allowing partners to measure impressions, click-through rates, and overall impact against their own objectives.
Because each partner maintains control over their own budget and creative direction, the Co-Op functions as a flexible tool rather than a rigid package. Whether the goal is to promote a new hotel opening, drive traffic to an attraction, or raise awareness of a regional festival, the FY27 Advertising Co-Op can be molded to fit the specific marketing strategy.
For ongoing updates, partners are encouraged to subscribe to the Travel Texas industry newsletter, which announces future Co-Op cycles, new media opportunities, and performance benchmarks that can inform budgeting decisions.
Questions or the need for personalized assistance can be directed to Madeline Phillips, the Advertising Co-Operative Specialist, who is available to discuss budgeting scenarios, answer technical queries, and help align the Co-Op offerings with your organization’s marketing roadmap.
