Argomenti trattati
In a remarkable achievement for Italian tourism,Montepulcianohas been honored as one of the most welcoming cities in the world for 2026, according to the esteemedTraveller Review Awardsby Booking.com. This accolade is a testament to the unyielding dedication of local hospitality providers and the genuine warmth they extend to visitors.
Each year, these awards highlight destinations that excel in offering authentic and heartfelt hospitality. This year, Montepulciano claims its place among ten distinguished cities recognized globally for their unique blend of charm and a welcoming atmosphere.
What makes Montepulciano a standout destination
Nestled in the picturesque hills ofValdichiana, Montepulciano is not only celebrated for its stunning landscapes adorned with vineyards and historical buildings but also for the rich cultural heritage it offers. Travelers are drawn to its ancient streets and the enchanting Renaissance architecture that speaks volumes of its storied past. The town’s reputation for excellence ingastronomyfurther enhances its appeal, providing visitors with unforgettable culinary experiences.
Recognition based on genuine visitor feedback
The selection of Montepulciano as a top destination was influenced by over370 million verified traveler reviews. These reviews reflect travelers’ sentiments regarding their experiences in various accommodations, showcasing the city’s ability to create memorable moments for its guests. Alessandro Callari, the Regional Manager for Italy at Booking.com, noted that the award underscores the authentic connections formed between hosts and travelers. He stated, “Montepulciano embodies what modern travelers seek: authenticity, care, and a sense of belonging to a place.”
The pride of the community
Mayor Michele Angiolini expressed immense pride in this recognition, emphasizing that it is not just an award but a reflection of the community’s collective effort. He highlighted the daily commitment of local operators who strive to enhance their services while prioritizing guest satisfaction. Angiolini remarked, “Being acknowledged among the friendliest cities in the world is a significant honor for Montepulciano, especially as it stems from the voices of travelers themselves.” This award validates the ongoing pursuit of excellence in hospitality within the region.
Embracing sustainable tourism
Montepulciano’s commitment to sustainable tourism practices has also played a crucial role in securing this award. The town has achieved certification as asustainable tourism destination, adhering to the international GSTC (Global Sustainable Tourism Council) standards. This certification reflects the community’s dedication to responsible tourism, ensuring that the experiences offered are not only enjoyable but also beneficial to the local culture and environment.
Other globally recognized friendly cities in 2026
Montepulciano is not alone in this prestigious recognition; it shares the spotlight with nine other cities that have made significant strides in hospitality. The complete list of the world’s friendliest cities for 2026 includes:
- Magong, Taiwan
- San Martín de los Andes, Argentina
- Harrogate, United Kingdom
- Fredericksburg, Texas, USA
- Pirenópolis, Brazil
- Swakopmund, Namibia
- Takayama, Japan
- Noosa Heads, Australia
- Klaipeda, Lithuania
This selection from Booking.com not only showcases the diversity of friendly destinations across the globe but also emphasizes the universal value of warmth and hospitality in the travel experience.
Italy’s leadership in hospitality awards
For the ninth consecutive year, Italy has emerged as the leading country in the Traveller Review Awards, with an impressive214,666 propertiesreceiving accolades. This achievement highlights Italy’s ongoing dedication to providing high-quality hospitality experiences. Following Italy, France and Spain were also recognized for their substantial number of awarded properties, reinforcing the Mediterranean’s reputation as a hub for exceptional hospitality.
The effort to provide authentic and warm experiences continues to resonate with travelers, making Montepulciano a must-visit destination for those seeking more than just a beautiful locale.