Argomenti trattati
Traveling sustainably is becoming increasingly important, especially among younger generations eager to explore the world responsibly. Recent statistics indicate that over 3.5 million young individuals aged 18 to 35 are now taking advantage of initiatives aimed at making travel both eco-friendly and accessible. One such initiative includes a collaboration between Trainline, a leading platform for train and bus bookings, and the National Youth Card (Carta Giovani Nazionale), designed specifically to cater to the needs of this demographic.
Promoting eco-friendly travel choices
This partnership aims to encourage a more sustainable form of tourism by promoting transportation options that have a reduced environmental impact. As Andrea Saviane, the Country Manager of Trainline for Italy, commented, “We believe that rail mobility is a key factor for a sustainable future, and young people play a central role in this change. With this initiative, we want to support their needs by providing a tool that helps them travel more conveniently, flexibly, and responsibly.”
The essence of this initiative lies in recognizing that the way we travel significantly affects our environmental footprint. Choosing to travel by train represents a commitment to ecological, digital, and economical choices. This initiative not only meets practical needs, such as studying abroad, enjoying cultural weekends, attending concerts, or commuting for job interviews, but it also promotes opportunities for growth, exploration, and autonomy—all under a green umbrella.
Exclusive discounts for young travelers
Beginning in May, holders of the National Youth Card can enjoy an exclusive 20% discount on their first train or bus ticket purchase made through the Trainline app. This discount code will be accessible within the National Youth Card, which can be activated through the IO app, a public service app that streamlines access to various digital services.
The discount applies to all national and international journeys starting and/or arriving in Italy, making it easy for young travelers to book their tickets with just a few clicks on Trainline’s user-friendly interface. The app provides access to over 300 train and bus companies operating throughout Europe, allowing users to compare different fares and receive digital tickets stored automatically on their devices.
Exploring Europe with affordability and independence
The 20% discount available to National Youth Card holders is more than just a financial relief; it empowers young travelers to explore Italy and Europe more autonomously and at accessible prices. This initiative opens up opportunities to discover new cultures, broaden horizons, and foster independence, all while making responsible travel choices.
In this age where sustainable practices are vital, especially in tourism, initiatives like these provide an innovative way to encourage young people to travel responsibly. By capitalizing on the benefits offered through the National Youth Card and Trainline, one can embark on adventures that not only enrich personal experiences but also contribute positively to the environment. The journey towards sustainable travel is not just a trend; it’s a movement that embraces the future of exploration.