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In recent years, the issue of overtourism has surged in Japan, particularly in bustling cities such as Tokyo, Osaka, and Kyoto. While these urban centers attract first-time visitors, Japan is home to a myriad of off-the-beaten-path locations that promise a richer travel experience. This guide explores some of the most captivating lesser-known destinations in Japan, revealing remarkable towns and scenic areas that showcase the diverse culture and natural beauty of this island nation.
Unveiling Japan’s coastal and mountainous retreats
One notable spot is Ito, a charming seaside town located on the eastern side of the Izu Peninsula. Renowned for its onsen (hot springs), Ito boasts the highest output of hot spring water in Japan, with an astounding 32,000 liters flowing every minute. This tranquil town serves as a splendid alternative to the more crowded Hakone, making it easily accessible from Tokyo.
Experiencing the wonders of Ito
While in Ito, explore historic public baths such as Tokaikan, which features stunning wooden architecture. Visitors can enjoy a calming tea at the local tea house and should not miss the opportunity for a traditional public bath, especially on weekends or holidays.
Just south of Ito lies the Izu Kogen region, perfect for hiking enthusiasts. Ascend Mount Omuro, an extinct volcano, and take in breathtaking views from the rim of the crater. The coastal area along the Jogasaki Coast offers a picturesque 10km hiking trail, showcasing stunning rock formations and the striking shoreline carved by ancient lava flows.
Discovering historical cities and trails
Next on this journey is Nagoya, often overlooked by travelers who stick to the Tokyo-Kyoto-Osaka circuit. As Japan’s fourth-largest city, Nagoya is conveniently located on the Shinkansen (bullet train) route, making it an ideal stop during travels. Visitors can explore notable attractions like Nagoya Castle, the futuristic Mirai Tower, and the vibrant Osu Shotengai Shopping District.
Culinary delights in Nagoya
While in Nagoya, indulge in the local culinary scene by trying Nagoya meshi, often referred to as “Samurai cuisine.” Enjoy a traditional Nagoya morning set, which typically includes coffee and toast at a cozy Kissaten (Japanese-style tearoom).
From Nagoya, easily access the ancient Nakasendo Trail, a historic route linking Kyoto and Tokyo during the Edo Period. The most frequented section of this 540km trail is the 6km hike between Magome and Tsumago, ideal for a two- to three-day adventure or a day trip from Nagoya.
Artistic experiences and rural charm
Art enthusiasts should not miss the Matsumoto City Museum of Art, the hometown of renowned artist Yayoi Kusama. This contemporary art museum is nestled in the picturesque town of Matsumoto, which also boasts the stunning Matsumoto Castle, a well-preserved historical structure. The surrounding area is known for its abundant hot springs and serves as a gateway to outdoor adventures in Kamikochi and Mount Norikura.
For those seeking a more traditional experience, Takayama in Gifu Prefecture showcases beautifully preserved Edo-period architecture. Visiting during spring or fall allows visitors to witness the breathtaking Takayama Festivals, featuring elaborate floats and cultural performances. This quaint town is an ideal destination for travelers looking to immerse themselves in Japan’s rich history.
A glimpse of rural life in Shirakawa-go
Another hidden gem is the village of Shirakawa-go, located in the remote mountains of Gifu Prefecture. Famous for its steep thatched-roof farmhouses, this UNESCO World Heritage site offers visitors a glimpse into traditional rural life. Although day-trippers flock to Shirakawa-go, the village transforms into a tranquil haven after sunset, making an overnight stay in a local minpaku (guesthouse) a worthwhile option.
One notable spot is Ito, a charming seaside town located on the eastern side of the Izu Peninsula. Renowned for its onsen (hot springs), Ito boasts the highest output of hot spring water in Japan, with an astounding 32,000 liters flowing every minute. This tranquil town serves as a splendid alternative to the more crowded Hakone, making it easily accessible from Tokyo.0

